Azha North Coast is Madaar Developments’ 250-feddan resort community at KM 214 inside Ras El Hekma Bay, with chalets from EGP 11.1 million, 5% down payments over up to 10 years, and phased delivery between 2026 and 2029 (as of August 2026). Behind it stands Hossam El Shaer – founder and chairman of SUNRISE Resorts & Cruises, chairman of Madaar, and one of Forbes Middle East’s Top 100 Travel & Tourism Leaders 2025 – bringing the formula proven at Azha Ain Sokhna to the Mediterranean.

This is not a developer testing the North Coast. It is a hotelier who has spent two decades running beach destinations, building a second Azha.

What Is Azha North Coast?

Azha North Coast is the second destination carrying the Azha brand, positioned at KM 214 on the Alexandria–Marsa Matrouh road, directly inside Ras El Hekma Bay — the corridor repriced by the announcement of Egypt’s $35 billion Ras El Hekma development deal. The site covers roughly 250 feddans with a 700-metre beachfront and 1,100 metres of depth, master-planned by international resort specialists WATG in a low-density, layered-beach Mediterranean design.

Connectivity anchors the location: roughly 350 km from Cairo (about a three-hour drive via the Dabaa corridor), around 80 km east of Marsa Matrouh, with Alamein International Airport roughly an hour away and the new Ras El Hekma International Airport planned to open in phases from Q4 2026, putting Gulf capitals within a short direct flight of the bay.

Inside the masterplan, phased across districts including Norma, Alma, Canis, Diya, Leonis, Navi and Vela, the community is organised around:

• 700-metre private Mediterranean beach with layered beach typology
• Crystal lagoons spanning approximately 45 feddans, threading through the residential clusters
• Clubhouse with pool, dining and resident social programming
• Restaurants and curated F&B beyond the clubhouse
• Gym, spa and wellness centre
• Sports courts and water sports facilities
• 24/7 security and community management

Early phases have reached ready-to-move status, with the balance delivering between 2026 and 2029 (as of August 2026).

Who Is Hossam El Shaer, the Owner Behind Azha?

Hossam El Shaer founded SUNRISE Resorts & Cruises in 2002 and built it into one of Egypt’s largest privately held hospitality groups: 26 resorts, 7 Nile cruise vessels, and roughly 9,000 hotel rooms across Hurghada, Sharm El Sheikh, Marsa Alam, Sahl Hasheesh, Ain Sokhna, Alexandria, and Zanzibar. Forbes Middle East ranked him among its Top 100 Travel & Tourism Leaders 2025, his third consecutive year on the list, and he chairs the Egyptian Tourism Federation, the umbrella body of the country’s tourism industry.

The group’s trajectory is institutional, not local. Between mid-2024 and mid-2025, Sunrise acquired hotels in Morocco and Greece and four additional Hurghada properties in a reported $121.7 million expansion. In October 2025, SUNRISE signed a joint venture with Thailand’s Minor Hotels, the group behind Anantara, targeting 50 hotels in Egypt.

Why does this matter for a buyer? Because when a man who operates 9,000 hotel rooms designs a residential resort, he designs it the way an operator thinks: beach capacity per resident, food-and-beverage as a revenue engine, landscaping that survives year ten, and services that run in winter, not just in August.

What Is the Relationship Between Sunrise Group and Madaar Developments?

Madaar Developments is the real estate arm of El Shaer’s group, founded in 2015 with El Shaer as chairman and Eng. Ahmed Ehab as CEO since 2022. The company positions itself explicitly as an extension of the Sunrise hospitality legacy, resort-grade communities rather than conventional compounds, and its portfolio spans three destinations:

Why Does Azha Ain Sokhna’s Track Record Matter?

Because in Egyptian real estate, the delivery record is the only promise that counts. Azha Ain Sokhna grew into a 1.6-million-square-metre destination of some twenty villages, with more than 1,500 units delivered and an operating community: beach, lagoons, restaurants, sports club, that functions year-round rather than three months a year (as of August 2026).

That delivered inventory is what turned Azha from a project name into a brand. Resale demand in Sokhna followed the operating reality, not the brochure, and it is precisely this proven cycle of launch, deliver, operate that Madaar is transplanting to the Mediterranean. Azha North Coast is not a first attempt; it is a second edition, printed after the first one sold out.

D5 Realty watched this cycle from the inside. We were among the top-selling brokerages for Azha Ain Sokhna, moving inventory across its phases and following client outcomes through delivery and into resale. That history is why our conviction on Azha North Coast is grounded in files, not marketing decks; we have seen what Madaar hands over, and when.

How Much Do Units Cost at Azha North Coast in 2026?

Indicative starting prices as of August 2026, from published price lists. Ras El Hekma pricing moves quickly, confirm the live price list before reserving.

Prices shown are indicative entry-level figures from verified Egyptian real estate platforms. Full unit pricing and availability: contact D5 Realty for current confirmed data before contracting.

Payment structure: 5% at contract, 5% after one year, and the balance over roughly eight years, a total tenor of up to 10 years, interest-free (as of August 2026).

Is Azha North Coast a Good Investment in Ras El Hekma?

Three factors argue yes, with the usual caveat that no coastal asset is immune to market cycles.

Sponsor quality. A developer backed by an operating hospitality group has both the balance sheet and the operational muscle to finish and run a resort, the single biggest risk filter in North Coast investing.

Location. KM 214 places Azha inside Ras El Hekma Bay itself, the epicentre of Egypt’s largest-ever foreign direct investment, where land values have repriced structurally, not seasonally.

Precedent. Azha Ain Sokhna demonstrated the full arc from launch to delivered, operating community, the arc that determines whether early buyers exit at a premium.

The counterweight: Ras El Hekma supply is expanding fast, and entry prices already reflect much of the announcement effect. This is a market where project selection and phase selection matter more than the postcode, which is exactly where brokerage experience earns its keep.

Also You Can Read:  Ras El Hekma zone guide: full project overview

Final Word

Azha North Coast is the clearest statement Madaar has made about what the Azha brand can become. A 250-feddan WATG masterplan inside Ras El Hekma Bay, a 700-metre Mediterranean beachfront, 45 feddans of lagoons, built by the group that already owns the beach-resort playbook through 26 Sunrise properties and proved it in residential form at Azha Ain Sokhna.

The sequence matters. Sokhna first, the Mediterranean second: it means Azha is a brand being built deliberately, not a one-off launch chasing the Ras El Hekma moment. For buyers evaluating the bay, Azha North Coast is the project whose sponsor has already collected keys, and D5 Realty has already delivered them. Contact D5 Realty for current Azha North Coast pricing, phase comparison and unit availability.

Frequently Asked Questions

• Who owns Azha North Coast?

Azha North Coast is developed by Madaar Developments, chaired by Hossam El Shaer, founder of SUNRISE Resorts & Cruises — 26 resorts, 7 Nile cruisers and roughly 9,000 rooms. Madaar, founded in 2015 with Eng. Ahmed Ehab as CEO, is the real estate arm of the Sunrise family of companies.

• Where is Azha North Coast located?

At KM 214 on the Alexandria–Marsa Matrouh road, directly inside Ras El Hekma Bay on Egypt’s North Coast. The site spans roughly 250 feddans with a 700-metre private Mediterranean beachfront, master-planned by international resort firm WATG (as of August 2026).

• How much does a chalet at Azha North Coast cost?

Ground chalets start from roughly EGP 11.1 million and upper chalets from about EGP 12.5 million as of August 2026, on a 5% down payment with installments up to 10 years. Contact D5 Realty for the current confirmed price list before reserving.

• When will Azha North Coast be delivered?

Delivery is phased between 2026 and 2029, and select early-phase units have already reached ready-to-move status (as of August 2026). Azha Ain Sokhna’s 1,500+ delivered units are the reference point for Madaar’s delivery record.

• Why work with D5 Realty on Azha North Coast?

D5 Realty was among the top-selling brokerages for Azha Ain Sokhna, giving us first-hand knowledge of Madaar’s product, delivery cadence and finishing standards — plus priority inventory access and phase-level pricing intelligence across Ras El Hekma.