There’s a pattern in how good real estate Developers enter a new market. They usually pick their biggest, most ambitious project for their first move, because everything that comes after will be judged against it. People & Places did exactly that when they chose Ras El Hekma for their North Coast debut.
The Med sits at KM 195 on the Alexandria-Matrouh Road, right in the heart of Ras El Hekma Bay. It covers 307 acres, has 800 metres of private Mediterranean beachfront, 110,000 square metres of swimmable lagoons, and includes what the company calls Egypt’s first dedicated fitness hotel, built in partnership with LA7 Fitness Center and embedded directly into the resort.
For anyone tracking the Ras El Hekma pipeline, this is a project worth understanding properly. The zone has attracted the biggest developers in Egypt and the Gulf, so a debut here is either a bold statement or a gamble. Whether People & Places have pulled it off will become clear when delivery arrives in 2028. What we can assess today is the concept, the location, and whether the pricing reflects the product honestly.
Where Is The Med Located?
The Med is at KM 195 on the Alexandria-Marsa Matrouh Road, inside Ras El Hekma Bay. To put that in context, Ras El Hekma runs from KM 178 to KM 220, so The Med sits roughly in the middle of the bay rather than at its edges. That’s actually a good position as it avoids being at the fringes of the zone while still offering the water quality that draws buyers this far west.
El Alamein International Airport is about 30 minutes away, New Alamein City is 30 to 35 minutes away, and Cairo is a 3 to 3.5-hour drive, depending on traffic. The airport proximity matters most for GCC buyers who fly in rather than drive from the capital.
Nearby Landmarks and Distances
Destination | Distance / Time |
El Alamein International Airport | Around 30 minutes |
New Alamein City | 30 to 35 minutes |
Marsa Matrouh | Approximately 100 km west |
Marassi North Coast (Sidi Abd El Rahman) | Around 70 km east |
Cairo | 3 to 3.5 hours via the North Coast Highway and Fouka Road |
Alexandria | Approximately 200 km east |
The further west you go on the North Coast, the better the water tends to get. The Mediterranean at Ras El Hekma is measurably clearer and lighter in colour than at the stretches closer to Alexandria. That’s one of the reasons the zone has attracted so much investment. The trade-off is the drive from Cairo, which is genuinely long for anyone planning regular weekend visits by car.
Key Advantages and Selling Points of The Med
- 307 acres in Ras El Hekma Bay at KM 195, with only 30% of the land built upon. The other 70% goes to green spaces, lagoons, landscaping, and open areas. That’s a low density ratio for a project of this size, and it shows in the overall feel of the masterplan.
- 800 metres of private beach combined with 110,000 square metres of swimmable lagoons. Having both means that units without a direct beach position still sit alongside water, which broadens the appeal across the whole project rather than concentrating value only in beachfront rows.
- The LA7 Fitness Hotel is genuinely different from anything else on the North Coast. It’s a full-service hotel built around wellness with a 450-metre swimming pool, a 900-metre running track, a spa, professional trainers, nutritional consulting, restaurants, and overnight accommodation. This isn’t a gym attached to a hotel. It’s a hotel built around the concept of fitness, and it’s inside the resort.
- Le Gray Beach Hotel and Residences adds a branded hospitality component with a managed rental channel. For investors who want their unit generating income when they’re not there, this structure gives them access to professional hotel management without self-organizing anything.
- People & Places are staking their coastal reputation entirely on this project. That creates a strong incentive to get it right. The design choices, the amenity mix, and the delivery timeline all reflect a company that understands they will be judged on this forever.
Total Project Area and Masterplan
The Med occupies 307 acres in Ras El Hekma Bay with a genuinely low build density. Just 30% of the land is given over to buildings. The rest is beach, lagoons, landscaping, and open resort space.
The masterplan is organized into distinct areas including the beachfront strip, the lagoon zone that runs through the residential clusters, and the hospitality zone where both the LA7 Fitness Hotel and Le Gray Beach Hotel sit. The separation of these areas is worth noting because it means even units positioned away from the beach maintain lagoon adjacency rather than looking out at other units.
Unit Types and Sizes
Unit Type | Size Range and Notes |
2-Bedroom Chalets | From 94 sqm. Available in multiple sizes: 94, 95, 123, 126, 140, 142, 150, 154 sqm. |
3-Bedroom Chalets | From 147 sqm up to 232 sqm. Ground floor options come with a private garden. |
Cabins | Compact units designed for vacation and short-stay use. |
Duplexes | Split-level layouts across various floors and orientations. |
Twin Houses | From 281 sqm with private garden. |
Standalone Villas | From 221 sqm across various configurations by zone. |
Le Gray Hotel Residences | Serviced apartments managed by the hotel with rental pool access. |
Beach Cabanas (Row 6) | Premium beachfront units with direct beach access. Top of the pricing range. |
The range is wide enough to suit different buyer types. A 2-bedroom chalet at 94 square metres is a clean investment unit for someone focused on rental income. A Row 6 beachfront cabana at the other end of the spectrum is for the buyer who wants the best position in the project and is willing to pay for it. The Le Gray residences sit in between as a hotel-managed option for investors who don’t want any management responsibility.
Latest Project Updates 2025 to 2026
The Med is under construction with delivery scheduled for 2028. People & Places have released several phases within the project over time, including the Waterfall Lagoons zone and the Geo The MED phase, with each one offering a different position and price point within the masterplan.
The announcement of the LA7 Fitness Hotel was the most notable development from a product differentiation standpoint. Embedding a fitness-focused hotel concept inside a residential coastal resort hadn’t been done in Egypt before. Whether that concept translates into real occupancy and rental demand will be worth watching as the resort begins to operate.
Facilities and Amenities
Beach and Water
- 800 metres of private Mediterranean beachfront with beach club access, water activities, and cabanas across a 100,000 sqm beachfront zone.
- 110,000 sqm of swimmable lagoons running through the masterplan.
Wellness and Hospitality
- LA7 Fitness Hotel with a 450-metre pool, 900-metre running track, spa, sauna, professional trainers, nutritional consultations, restaurants, and hotel rooms.
- Le Gray Beach Hotel and Residences offering branded hospitality services and a managed rental programme for unit owners.
Retail and Dining
- Commercial areas with dining and retail across the resort.
- Multiple food and beverage outlets covering casual and fine dining.
Sports and Community
- Sports courts and fitness facilities beyond the LA7 Hotel.
- Children’s play areas with dedicated safe zones.
- Jogging and cycling paths throughout the masterplan.
Security and Services
- 24-hour security with controlled gated access.
- Full property management services for owners.
Developer: People & Places, Who They Are
People & Places was founded by Khaled El Assal, Mohamed Khaled El Assal, Karim Khaled El Assal, and Nabil Amasha. Their existing work spans New Zayed (the Hills of One project), Sheikh Zayed, and residential projects in New Cairo’s Narges and Beit Al Watan areas.
The Med is their first coastal resort. Their urban portfolio gives buyers some signal about construction quality and design standards, but it doesn’t answer the specific question of whether they can deliver a coastal masterplan on time and to specification. That question gets answered in 2028. Buyers who need a developer with proven coastal delivery before committing should factor this in honestly.
The Med Unit Prices
Unit Type or Phase | Price Range (EGP) |
Geo The MED (chalets and units) | 12,900,000 to 26,200,000 |
2-Bedroom Chalets (latest phase) | From 15,600,000 |
3-Bedroom Units (latest phase) | From 20,000,000 |
Grey Laguna Chalets and Lofts | From 28,000,000 |
Townhouse Villas | From 23,500,000 |
Standalone Villas | 25,072,000 to 33,000,000 |
Row 6 Beachfront Units | From 42,000,000 |
Payment Plans
Plan | Terms |
Plan A | 5% down payment with the balance paid over 6 years. |
Plan B | 5% down payment with the balance paid over 7 years. |
Delivery | 2028. Confirm the timeline for your specific unit and phase at the reservation. |
Finishing | Fully finished on handover. Confirm the finishing specification per unit type. |
Honest Disadvantages
- This is People & Places’ first coastal project. They have a track record in urban development but not in delivering beach resorts. Buyers who want to see what a developer has built on the coast before committing simply can’t do that here. 2028 will be the first data point.
- The drive from Cairo to KM 195 is genuinely long, 3 to 3.5 hours each way. For buyers who plan regular weekend use, that’s a full day of travel on top of a short stay. GCC buyers who fly into El Alamein Airport are much less affected by this.
- Ras El Hekma is now packed with projects from well-established developers with long coastal delivery records. People & Places are competing on product concept rather than developer history. That can work, but buyers need to weigh the concept honestly against the risk of a first-time coastal delivery.
- The price range inside The Med is wide, from EGP 12.9M for a Geo phase unit to EGP 42M for a Row 6 beachfront cabana. These aren’t interchangeable. Make sure you know exactly which phase, row, and position you’re buying in, because the experience of living in those units will be very different.
Final Word
The Med is a well-conceived debut from a developer who clearly put real thought into the product. The LA7 Fitness Hotel is unlike anything else on the North Coast. The lagoon coverage is generous. The location inside Ras El Hekma Bay is solid.
If you’re comfortable buying from a developer delivering their first coastal project, and the concept resonates with you, the fundamentals of the location are as strong as anything in Egypt right now. If you need to see a delivered coastal benchmark before you commit, People & Places can’t provide that yet. That’s an honest answer, and it’s the one that should guide your decision.
Frequently Asked Questions
- What is The Med North Coast?
The Med is a 307-acre coastal resort by People & Places, located at KM 195 on the Alexandria-Matrouh Road inside Ras El Hekma Bay. It includes 800 metres of private beach, 110,000 square metres of swimmable lagoons, Egypt’s first fitness hotel (the LA7 Fitness Hotel), and Le Gray Beach Hotel and Residences. Units are under construction with delivery expected in 2028.
- How much do units at The Med cost?
Prices vary significantly across the different phases. The Geo The MED phase starts from EGP 12,900,000. New-phase 2-bedroom chalets start from EGP 15,600,000. Townhouse villas start from EGP 23,500,000, standalone villas from EGP 25,072,000, and Row 6 beachfront units from EGP 42,000,000. Confirm current pricing at the reservation.
- Who are People & Places?
People & Places was founded by Khaled El Assal, Mohamed Khaled El Assal, Karim Khaled El Assal, and Nabil Amasha. The company has delivered urban projects, including Hills of One in New Zayed and residential projects in New Cairo. The Med North Coast is their first coastal resort.
- What is the LA7 Fitness Hotel?
The LA7 Fitness Hotel at The Med is Egypt’s first fitness-focused hotel embedded inside a coastal resort. It includes a 450-metre swimming pool, a 900-metre running track, a spa, sauna, professional trainers, nutritional consultations, restaurants, and hotel accommodation. It operates as a full hotel rather than a gym add-on.
- What are the payment plans at The Med?
People & Places offer two plans. Plan A is a 5% down payment with the remainder over 6 years. Plan B is a 5% down payment with the remainder over 7 years. Delivery is expected in 2028. Confirm which plan applies to your unit and phase at reservation.
- Where exactly is The Med on the North Coast?
The Med is at KM 195 on the Alexandria-Marsa Matrouh Road, inside Ras El Hekma Bay. El Alamein International Airport is around 30 minutes away. New Alamein City is 30 to 35 minutes. Cairo is approximately 3 to 3.5 hours by road.
